PurposeCare Names Rob Barrow Chief Operating Officer

Joins Growing Leadership Team to Support Operations and Ongoing Acquisitions 

CHICAGO, IL- JANUARY 17, 2023 PurposeCare, a leading provider of coordinated home care and home health services in the Midwest, announces Rob Barrow as the chief operating officer.

Prior to joining, Barrow was a member of the Private Equity team at Lorient Capital who developed and invested in the PurposeCare business. He also served as chief operating officer for two Lorient portfolio companies including Healthy Living Network in California and Centria Healthcare. PurposeCare is the parent company of Purpose Home Health, Alliance Home Health Services, A1 Home Health Care and A1 Nursing Care, Newsome Home Health Care, and Honor Home Health serving the most vulnerable across a growing footprint in the Midwest.

“Rob is a proven chief operating officer with extensive home health and home care experience,” says Rich Keller, chief executive officer, PurposeCare. “We are excited to have him on our team as he brings his leadership during our rapid growth through acquisition.”

Barrow is an expert at identifying complex challenges and implementing rapid change through the deployment of a unique set of tools such as  quality and productivity improvement (QPi) and operational performance improvement (OPi) as well as organizational behavioral management (OBM) to name a few. The result has been a long history of increasing patient satisfaction, clinician engagement, and operational efficiency.

“I am looking forward to continuing the work with the team at PurposeCare on the ground level,” says Rob Barrow, chief operating officer, PurposeCare. “I know my past operations experience will help to propel growth at PurposeCare as we continue to deliver an exceptional level of care to our clients and families.” 

To learn more about Barrow, visit his LinkedIn here.

About PurposeCare
Established in December of 2021, PurposeCare offers comprehensive services including home care, home health that are carefully coordinated to keep clients healthy and safe at home. With excellent caregivers, innovative technology, and family care navigation PurposeCare ensures that our most vulnerable are provided with the support necessary to live full lives in their community. For more information visit http://www.purposecare.com